VMworld Barcelona from the notebook: VMware Strategic Summary

At the VMworld conferences in San Francisco and Barcelona VMware we learned that VMware is continuing the strategic priorities it started almost a year ago. Not a real surprise as the road still has a lot of opportunities but also some bumps to take. These are some of the notes that I crafted during my visit of keynotes, sessions and such at VMworld Barcelona. While there where not mind blowing new technical announcements, it does tell about the ever changing world in which we are and what VMware is bringing to help IT business with these changes and challenges.

The VMware strategic priorities are divided in to three pillars to continue to serve the liquefying IT world. Within this strategies there are no limits, and this was also the theme of VMworld this year is (maybe no limits is not that good for the VMworld parties 😉 ).

As we learned from the keynotes the current IT world is moving from a rigid, known, limited IT environment to a more liquid, unknown, unlimited, accessible from everywhere and every device IT environment. Here new business models are needed where data and applications are presented in a uniform way to the users and the devices they are using.

Strategy - Overview 1

These IT business models need more AND decisions instead of the OR decisions it currently sees. We don’t build the infrastructure for traditional application or cloud applications, on or off-premise, we build the infrastructures for traditional and cloud applications available on and off-premise depending on the users and application requirements. The power of AND. And this also includes for the mentioned VMware strategic pilars where cloud is the returning component in the SDDC, Hybrid Cloud and EUC for cloud mobility. Cloud in all it’s glory, private, hybrid, mobile, cloud applications and public cloud services.

Strategy - Power of AND

Software-Defined Data Center (SDDC)

Continuing to further virtualize the data center from the compute virtualization via flagship vSphere (now in vSphere 6.0 Beta) and continue to virtualize the network (via NSX) and storage (via Virtual SAN/VSAN and Virtual Volumes). This can be done by designing and building your own building blocks (as long those blocks are on the VMware compatibilty matrix), VMware ready partner building blocks optimized for vSphere and Horizon View. Since VMworld VMware introduced another building component, the VMware Hyperconverged Infrastructure Architecture in the form of EVO:RAIL and EVO:RACK (the big brother of EVO:RAIL for cloud scalability). These are complete OEM hardware building blocks combining compute, networking and storage, and VMware vSphere and VSAN ready to go (a somewhat simplified explanation). This reduces deployment times, complexity, optimizes resources and performance for a number of reasons. Rack, cable and create a initial configuration from defined wizards and their configuration. Deploy VM’s in 15 minutes with pre-defined VM configuration blocks. Or create your own VM configuration based on your needs, security and such. This probably takes a little more than the announced 15 minutes, but still significant less time then when using your own building blocks or VMware ready blocks.
A the partner level of news, HP is introduced as partner in EVO:RAIL, networking and enterprise mobillity, exciting what that will bring from the partner eco-sphere.

Strategy - SDDC Compute Strategy - SDDC Network Strategy - SDDC Storage

End-User Computing (EUC) in a Mobile Cloud Era

This is one of the layers needed for providing applications and data that run on VMware software products. In the last year there where several knowledge investments (or takeovers) that where needed to put the VMware EUC mobile cloud strategy in the right place on the IT world map. This started with the acquisition of Desktone for Desktop as a server (DaaS), Airwatch as leader in enterprise mobile device management and the latest Cloud Volumes acquisition for delivering virtualized applications (announced around VMworld US). Next to this VMware updated it’s own product from a VDI to a hybrid VDI published application/desktop product suite with VMware Horizon Suite updates. Additionally VMware announced Just in time Dekstops for the mobile users, Horizon Flex for offline BYOD desktops and Project Fargo for rapid duplication and sharing of resources of EUC virtual machines. 

Hybrid Cloud

Cloud is everywhere. It could be that a strategic model with the Hybrid cloud pilar positioned between SDDC and EUC pilars is a little unclear as it is not a pilar on it’s own (but that is that whole AND that was in Pat’s keynote). The cloud pilar is partly for transition and partly for allowing new cloud related functionality from and outside of the VMware product groups. You can also see this a different way, SDDC and EUC are delivered in the cloud, for the cloud which cloud definition this is. But I can see that a business model and strategy requires a little more then just a theoretical term that is everywhere.
The VMware strategy breaths and revolves about cloud. The cloud is presented in services for the private (the local on-premise data center services in SDDC) and public cloud (the public accesible services and cloud applications). Around this tools to seamlessly as possible move fast from the one cloud to the other without affecting but serving the user. Users move from on premises workspaces, to traveling workers back to the office workspaces and to home. All those places have there devices and infrastructures and all need a form of interaction with the company data and applications. In the private cloud the important products are the SDDC. To move from private to a hybrid cloud VMware earlier introduced vCloud Hybrid Services. This got more body (more services like DB as a Service) and a re-branding to vCloud Air. At VMworld a new location for vCloud Air for the EMEA market was announced, Germany will offer a new vCloud Air location.
This last year the main usage of the hybrid cloud was a Disaster Recovery endpoint and testing and developing. This needs to be expanded in other vCloud services like (but not limited to) virtual private cloud (starting piont for IaaS in the cloud for old and new workloads), DB as a Service (DBaaS MSSQL and MySQL) and further using DRaaS.

The IT business experimental phase of cloud is over, now the professional phase is starting with more and more production workloads are landing on the cloud.The growth of 2% workloads in the cloud in 2009 to 6% in 2014 does not show a lot of cloud adoption, but the exceptional growth in the last year (the 6%) is showing faster cloud adaption. Are you next?

vCloud Air is not only positioned for VMware related workloads, vCloud Air is also meant to host new cloud applications for mobile devices or for legacy applications created in the own DevOps environment. vCloud air is a central platform that allows other hypervisors then just VMware proprietary. 

vCloud connector (free) as a product or integrated with vCloud Director and vRealize Automation (the artist formely known a vCloud Automation Center or vCAC) is one of the tools to move workloads from the private to the vCloud.

vCloud Air Virtual Private on Demand beta is opened. An on demand services to offer flexibility to rapidly expand capacity and to integrate with the existing local infrastructure. A workspace in minutes and within a few easy steps. Direct access to cloud services that are the same as the onsite VMware infrastructure. Just have a credit card ready. Pay per minute for the resources you use. Support for 5000+ VMware certified applications and 90+ OS.

An overview of this and other Beta programs with these announcement can be found at my previous blogpost: https://www.pascalswereld.nl/2014/10/15/vmworld-barcelona-keynote-mentioned-beta-and-early-access-programs-link-list/.

Docker containers

A combined architecture of VM’s and application containers is nothing new for this VMworld. More and more organizations are rapidly adopting the Docker platform as it allows them to ship applications faster. Whether these applications are delivered to bare metal, virtualized data center, or public cloud infrastructures, it must not matter. For IT businesses seeking to efficiently build, deliver, and run enterprise applications, Docker and VMware deliver the best of both worlds for developers and IT/operations teams. Docker integration is brought to several VMware products.

Cloud management

Management of the private and public cloud, or physical environments, is delivered via the vRealize suite. vRealize is a suite of management tools for SDDC computer, network and storage virtualization, cloud and EUC (vRealize for Horizon). vRealize is a collection partly from re-branding and new features of old known components. Application and infrastructure automated provisioning is done via vRealize Automation (formally known as vCloud Automation Center or vCAC), management and monitoring is done via vRealize Operations (vCenter Operations Management) and IT billing and cost management is done via vRealize Business (ITBM, or IT Business Management). Not just a new name but also improved visualization, proactive alerting, improved capacity planning, project management with what-if scenario’s and automated resolving of found issues. Not just for the VMware products but also provisioning and management of physical or other hypervisor platforms as Hyper-V, KVN or OpenStack clouds. 

Announcement overview Strategy - SDDC Management


+++ Are you ready to go beyond your current limits?

Looking to find more information on VMware products, take a start here: http://www.vmware.com/products/?src=vmw_so_vex_pheld_277.

Next up I will be drafting from my VMworld notes some posts about product demo’s and technical briefings from my multiple visits to the partner ecosphere at the VMworld solutions exchange. I will be doing (or at least trying) a series about the technologies these partners and exhibitors are offering so stay tuned.

Sources: vmware.com.


VMworld Barcelona: Keynote mentioned Beta and early access programs link list

In the keynote sessions there are/where several Beta and early access programs mentioned for the VMware innovations.Beta’s are excellent if you have access to a lab, and some are available as a hosted beta program if you happen to miss resources or such. Get an early look, play, try and break. But do also comment, discuss and return feedback.

So where are those Beta’s? I have tried to put up a list of the mentioned Beta program URL’s for your convenience (okay started for my own reference, but I can share ;-)).

vSphere 6.0


VSAN 2.0

vCloud Air

vRealize Air

VMware Integrated OpenStack (VIO)

Please join in the fun and participate in these beta (and off course also others) programs.

Have I misted one or more (that could be true but I call sleep deprivation as my witness), please let me know.  

Sources: vmware.com.


VMworld Barcelona 2014 – Blogger pass awarded and information and tips for a VMworld visit.

I have earlier received a notice from VMware in my mailbox: Congratulations! This email serves as an official notification that you have been awarded a blogger pass to VMworld 2014 Barcelona.

I’m pleased and honored to be awarded this blogger pass to VMworld Barcelona. Hotel and flight are already booked. And where to start, yes by blogging about VMworld Barcelona 2014 with some information and tips.

VMworld 2014

At VMworld Barcelona 2014 I will be doing session, meeting people, visit some vendors and I will be tweeting and blogging around to place (and yes also some party attending). I can say I am really looking forward to this, and I’m also looking forward to meeting the community.

You can also find me on the blogger list/page (http://www.vmworld.com/community/vmworldblogs/#feed?src=vmw_so_vex_pheld_277) and twitter (subscribe at https://twitter.com/VMworld/europe-contributors) lists.

Not registered yet, come and join the party!

VMworld Early bird (save 200 euro’s) has been over, but there are other savings. Other savings possibilities include VCP, VMUG Advantage and such.

What are you waiting for? Register here: http://www.vmworld.com/registration.jspa?src=vmw_so_vex_pheld_277.

Tips for a nice VMworld experience

  • Bring several sets comfy shoes and socks. One set on the event (for socks maybe a set extra) and one set for the parties.
  • Pack light during the day. Bags will get heavier when your tired and have collected lot’s of swag (useful or not). Maybe the first day pack even lighter as you probably receive the VMworld back pack on that day. Decide whether you need all your electrics appliances, select the ones needed. Don’t travel true the city screaming hey I’m from out of town and visiting a tech show (by letting your VMworld badge hang around your neck for example), this can increase attention from pickpockets or other sort of thievesGet some water bottles and snacks for during the day.
  • Don’t try to over schedule. Last year I scheduled a lot of session, all very nice and interesting. But this gives you almost no time to rewind and relax, talk to people (as other people also want to talk to them), eat and drink properly and write a blog post. Sessions are recorded so there is opportunity enough to watch/listen them back.
  • Use the schedule builder to plan and preregister for your sessions. Look at the content and find the sessions you really want to visit. Pro is that you don’t have to wait in line to be allowed to the session, pre-scheduled persons are allowed in first and places are filled with people waiting in line. The VMworld Europe Schedule Builder is not released until 15th August.
  • Do bring a net/notebook for blogging purposes (not too heavy). An iPad is fine for notes, but either have a proper keyboard setup with that, a proper blog app or bring your notebook.
  • Check the status of the WiFi of your hotel when blogging from your hotel. Do believe the experiences other guests left about the hotel. Last year my hotel had poor WiFi connection and poor WiFi speed (especially during the night, I wonder why…), no good to start a blog post in the evening (or night during insomnia). During the day there are a lot of locations to blog and hook to the VMworld WiFi (sometimes let’s you check in with the San Francisco settings in there ;-))
  • Exam scheduled at the event are at reduced prices (up to 75%). Great to pass some of  the roadmapped certifications you have. If this is a first time, please be aware that in all the hectic of an event, degraded body and mind condition, an exam at the event might not the best place to succeed especially when planned at the end of the event.
  • Be on time for sessions and don’t leave before QA is finished. It is not respectful to the speakers (only when you have a good reason, and nausea from a party the night before isn’t :-P).
  • It sometimes is beneficial to take a photo for a blog post or tweet. But slides of sessions are recorded and available afterwards. It can bug your fellow session participants (especially the ones right beside you) that don’t like you waiving your iPad in front of you to take a picture of every (and every) slide.
  • Use the provided Fira Metro shuttle bus service. There is a lot of walking during the day.
  • Last year I booked a hotel in the centre of Barcelona. Great for some taste of Barcelona and close to some parties, but a little far from the conference. It takes a 40-50 minutes to get from the hotel on the metro, train and bus. This is not always a problem, but when you have tired legs and feet it is not always fun to travel in busy public transport as you will not often get a seat. This year I booked a hotel half way between Fira and the city centre, cuts down on traveling and gives you the opportunity to visit Barcelona (and party). My hotel even offers a free bicycle service to use.
  • Don’t know if it going to be here this year, but previous years that was a T-10 1 zone sponsored (by Veeam) Metro card and available to be picked up at the information stand at the venue.

 Links to important information / pages (also for my own reference)

Party and gatherings

Next to a great event are parties to unwind and meet your peers in a nice social atmosphere. Via the http://www.vmworld.com/community/gatherings?src=vmw_so_vex_pheld_277 link you can view the events that are registered and setup. Currently Barcelona isn’t yet open. Of course there is the VMworld party on Wednesday 15th October from 20:00 at the VMworld Barcelona Fira venue. Other expected parties include VMUG party and several partner/companies will be having there own gatherings. Be sure to keep an eye on the social community and the gatherings link above.

 Got some information, tips and such that I’m leaving out, please leave a comment.

  • Looking forward to seeing you there!

Sources: vmworld.com

VMworld Defy Convention – VMware Now Live Notes.

Managing multiple devices. Accessing Private cloud from behind firewalls and demands from mobile users with multiple devices (personal and corporate) is growing. Is IT ready for the mobile world? Budget has not grown, investments are in the past. Datacenters are of the past. Adapt or die, how do we do that?

The time is now! Software defined datacenter. Virtualization of the complete datacenter. Hybrid cloud moves the datacenter from behind the corporate firewalls to the public cloud. Mobility platforms are there to connect mobile users and their mobile devices to the corporate data and applications.

Software Defined datacenter, transfer workloads from private to hybrid cloud and mobile workforces. Applications for the future. We build for the applications. One size does not fit!


I will try to find the time to blog more about some of the above (I have some other subjects). I also want to be prepared for VMworld EU in october.

Network, Storage and Management (automation) need to be further software defined and virtualized.

We are not done yet. Awaiting an exciting future!

Early access and beta’s are available.